You Won’t Believe How My Kickstarter Was Funded 600%…and So Can You!
Medium has weird header leading; it needs a subtitle to look right
I have been making Futura Bracket since 2011 and sharing it with wider audiences online (through Tumblr, Twitter and email) since 2012. So long as I enjoy NCAA basketball, it is something I will continue to make in perpetuity, even if the audience is just me.
Futura Bracket is a remarkably dumb product. It contains the same necessary information as literally¹ every other bracket. It excludes basic interactivity built into several brackets offered online. It features exactly zero sponsor logos from which it generates absolutely no revenue. It is black-and-white, generic-supermarket-brand boring.
Futura Bracket’s once broad exposure has narrowed in recent years as tastemaking design blogs have wisely lost interest. Using Kickstarter as a gimmick to draw attention was a low-barrier-to-entry option: risk nothing and invest very little time. All that work paid off.
The fundraising goal for Futura Bracket was $1, and within the first eight hours it was as riveting success. Remarkably, it didn’t end there. Within 24 hours, it had been funded 300%, and, by the campaign’s final buzzer, five backers had contributed a whopping 600% of the ambitious initial target.
As I reflect on the small fortune of $5 and change (after Kickstarter takes 5% and Amazon charges processing fees), I am reminded of something my grandfather told me.
The best way to make a small fortune is to start with a large one.
He was right. And I wish I had a large fortune.
I implore you to share Futura Bracket on internet social media outlets, in office place emails and at friendship gatherings. Use this tiny url pdx.be/2017m or this more memorable url pdx.be/morememorable.
Apropos of nothing, I heard “Telephone and Rubber Band” for the first time recently because Bob Boilen indulged a bit on All Songs Considered and it has been on my mind ever since. Frankly, I don’t know why I even wasted time telling you about Futura Bracket. Have a listen, and then go dig up everything you can on Penguin Cafe Orchestra.
¹ Enjoy this rare sighting of the elusive Correct Use of the Word Literally in the wild. Screen captures are welcome. Copying and pasting is encouraged — it’s the only way this once thriving unit of language will survive.
² Who has two thumbs and can’t stand that Penguin Cafe Orchestra don’t use the accent in Café consistently? This guy.